CONTEST: EARN A WORLD-FIRST ADIDAS X PARLEY SHOE

PARLEY A.I.RINITIATIVES
Written By Guest User
 
 

 Please note: the contest period is closed.

Thank you to everyone who joined the movement and created a video in support of Parley AIR. 

 
 

THE CONTEST RULES

 

 Together with adidas we turned deadly fishing gear into a revolutionary shoe.

This is just one example of how we can turn the problem into the solution. And you can be part of it.

 

 Our Mutual Mission:

Protect the oceans and end ocean plastic pollution.

 

 Our Strategy:

Parley A.I.R. —  Avoid. Intercept. Redesign.

 

 

We all have a role to play in the solution. And it starts with ideas.

This is your chance to inspire change. 

 

Become a Parley Ambassador:

Support our Ocean Plastic Program and create a video, a call to action.

 Creators of the most inspiring 50 videos will earn a pair of shoes.

More important, they become core members of the Parley movement. 

 
 

HOW TO PARTICIPATE:

 

 Step 1:
Learn about the Parley Ocean Plastic program and the A.I.R Strategy at www.oceanplastic.com


Step 2:
Create a video statement to inspire others to join the movement:


> Tell us why you love the oceans
> Make a pledge to fight ocean plastic pollution
> Show us one single-use plastic item you will ban from your life


Step 3:
Upload your video to Instagram
Use the hashtag #ParleyAIR and #adidascontest
Add @adidas* + @parley.tv in the text

 

Contest period ends July 31, 2016**

 
 
 

About the adidas x Parley shoe

 

This is the first shoe ever made using Parley Ocean Plastic®. The gillnet used to create the adidas x Parley shoe was intercepted by Sea Shepherd during Operation Icefish, a record-breaking mission to protect sea life from illegal fishing in the Southern Pacific.

The shoe has been created with adidas' most innovative production method: adidas Tailored Fibre Technology, a revolutionary manufacturing technique that enables unique footwear designs to be tailored to the individual needs of any athlete.

A prototype of the shoe was introduced at the UN x Parley launch event “Oceans. Climate. Life.” held at the United Nations on June 29, 2015.

 
 

  *Please use your participating country's adidas account name. All are welcome to support the movement by posting a video pledge, but you must be located in one of the following countries to be eligible to earn a pair of shoes: France; Russia; Germany; Australia; Indonesia; Philippines; UK; US and Spain.

**Check out adidas channels for full legal terms, eligibility requirements, and entry deadlines.

 
 
 

READ MORE

 
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