A White Flag and a Wake-Up Call
It's time to make peace with the oceans.
The bleaching of the world's coral reefs is a white flag and a wake-up call. It's time to make peace with the oceans. The new adidas x Parley UltraBOOST fleet made from Parley Ocean Plastic is our reminder: we need to act now.
"Every second breath we take is generated by the Oceans. Still, we are polluting them with plastic, killing their life, driving majestic creatures into extinction. Our attacks bring down the largest reefs, make them lose their color as if they raise the white flag of surrender. Let's make peace with the Oceans and secure the future of mankind. This new shoe is not just an item. It's a symbol. A new way to link products to the ocean cause."
CYRILL GUTSCH, FOUNDER OF PARLEY FOR THE OCEANS
Available U.S. June 8, worldwide June 28. Read the press release to learn more.
"At adidas we believe that through sport we have the power to foster eco-innovation and enable our consumers to make a difference. The new white colourway we are introducing across the adidas x Parley collection aims to make not only a style statement but an environmental one too. Humanity has been waging battles against pollution of the oceans for too long, and the colourway is symbolic of the peace we need to make with the Oceans."
MATTHIAS AMM, PRODUCT CATEGORY DIRECTOR, adidas RUNNING
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