Corona x Parley and WSL Support Bali Bag Ban
In collaboration with Stephanie Gilmore, Gabriel Medina, Rosy Hodge and artists, Corona x Parley and WSL design and donate 20,000 reusable bags to support local groups working to end single-use plastics in Bali
It is estimated that roughly 5 trillion plastic bags are consumed worldwide each year with as many as 10 million plastic bags entering circulation in Indonesia every day. In December 2018, after years of pressure from primarily youth-led activist groups, Bali announced a ban of all single-use plastic (including plastic bags) that takes affect later this year. For the first time, Balinese would have to rely on reusable bags exclusively.
To help support the local NGOs who have been leading the charge against single-use plastic and as part of our ongoing commitment to the region where the annual Bali Pro-tected surf event takes place, Corona, Parley and World Surf League are donating 20,000 reusable bags made from Ocean Plastic®. The bags will be distributed to local communities through Make A Change World in partnership with local organizations who are leading the charge against plastic pollution: Bye Bye Plastic Bags, Diet Kantong Plastic, Divers Clean Action, Clean Action Network Indonesia and Greeneration Foundation.
Limited edition bags are also being created on-site during the Bali Pro-tected surf event and will be sold in real-time at wslstore.com. The proceeds from each bag purchased funds the donation of an additional 3 bags to the local community and the removal of more than 20 bottles worth of plastic. The ambition overtime is to provide one bag for every household in Indonesia.
The limited-edition bags were designed by Stephanie Gilmore, Gabriel Medina and Rosy Hodge in partnership with artists Nadia Hernandez, Speto and Gemma O’Brien respectively. Surfers on the WSL Championship Tour have also shown their support by designing their own bags to raise awareness of the project.
The collaborators are part of the inaugural “La Casa” pop-up, a house made from 1.5 tons of recycled plastic in partnership with NevHouse. Founded by Corona, the house will become a platform for surfers, artists and thought-leaders to work on projects that can inspire a better world. The house itself is a positive reminder that plastic can be given a meaningful second life, much like the bags. Each pop-up will include new collaborators and new projects to help protect paradise from plastic pollution.
Each purchase of a limited-edition bag at wslstore.com funds the donation of 3 additional bags and the removal of more than 20 bottles worth of plastic debris
To kick off the activation, surfers, activists, artists and members of the local community and Parley ambassadors gathered for a beach cleanup at Keramas Surf Break, followed by talks and workshops at La Casa exploring the issue of marine plastic pollution and ways we can all be part of the solutions.
To date, the Corona x Parley partnership has engaged in 100 islands around the world through the Parley cleanup network present in over 23 countries, resulting in 537 clean-ups, 25,000 volunteers and more than 3 million square meters of beach cleaned. Among other commitments to the Parley AIR Strategy (Avoid, Intercept, Redesign), Corona has piloted plastic-free six pack rings, raised awareness through festivals and workshops, and most recently, partnered with Oscar-nominated stop-motion artist PES to create an Earth Day film highlighting the impacts of plastic pollution on marine wildlife.
La Casa Corona will be at the Corona Bali Pro-tected event in Keramas, Bali, Indonesia from May 13 — 25, 2019
To learn more and purchase a bag visit: wslstore.com
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