Lev x Parley: An Electric Bicycle for the Oceans
Parley and Lev team up to create an e-bike with Parley Ocean Plastic® and power more action for the oceans. Every collaborative bike sold means 200 m² of Brazilian coastline Gets cleaned Up.
Parley is thrilled to announce we’ve teamed up with Lev, Brazil’s leading electric bicycle brand, to introduce a game-changing electric bicycle designed with eco-innovative materials and launched in support of the oceans. This first-of-its-kind bike includes fenders made from Parley Ocean Plastic® and replaces traditional leather seats with an ecological alternative leather derived from pineapple fibers by Piñatex. More than a bike, it's another symbol of change that will help power real-world impact, representing a joint commitment to collaboration, eco-innovation and conservation in the movement to protect the oceans.
"We have always wanted to take significant action in this direction, and now, with Parley, we have managed to achieve a cool result. The collaboration brings innovation to our e-bikes and a concrete opportunity for sustainable impact, which is part of Lev's DNA. Each e-bike becomes an opportunity to turn the plastic removed from the coast into something positive.”
BRUNO AFFONSO — FOUNDING PARTNER, LEV
To launch the new partnership and celebrate the bike’s roll-out in Brazil, Parley Brazil gathered with the Lev crew, environmentalists and the ocean community at Leblon Beach in Rio de Janeiro. The event included a Parley Talk on ocean conservation, a beach cleanup, a presentation of the bicycle, and a symbolic ride along Orla Carioca, the birthplace of the Lev brand, celebrating the power of collaboration, eco-innovation and a commitment to conservation.
For every Lev x Parley bike sold, the initiative will remove plastic from 200 square meters of Brazil’s coastlines. Additionally, for every standard Lev bicycle sold during this partnership, 30 square meters will be cleaned, highlighting our joint mission to preserve local communities and environments throughout Brazil.
As part of this collaboration, Parley has also provided environmental training for Lev employees, empowering them to contribute to the movement for the oceans, climate, and life. As the crew explained at the launch, this bike is not just a product, but a message that we can reduce the damage caused to the environment.
Lev x Parley e-bikes are now available in select Lev stores and online in Brazil
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