adidas x Parley at 747 Warehouse St

EVENT

Mar 21

Two days of creativity, basketball and the oceans

During the 2018 NBA All-Star weekend, adidas held a two-day celebration of basketball culture at ROW DTLA in Los Angeles. The event, called 747 Warehouse St, brought together creators from the worlds of sports, music, fashion and design for exclusive product drops, customization, panel discussions, competitions and more. To represent the oceans and rally new champions for the cause, we created an adidas x Parley experience focused on the beauty and fragility of the oceans, and ways to take part in protecting what we all love.

Coral Installation

Using content from Coral Morphologic, we created an immersive installation that put eyes on the beauty of the world’s corals, and generated awareness for their imperiled state.

Parley Ocean Plastic®

By spinning a threat into thread, we transform a problem into progress. Upcycling marine plastic debris into a range of materials creates a cycle of collaboration and eco-innovation that helps move us forward on the path to longer-term solutions. Exclusive adidas x Parley product drops and an Ocean Plastic conveyor belt gave a behind-the-scenes look at how we turn intercepted plastic waste into a fleet of symbols for the cause.

Precious Plastic

In collaboration with Precious Plastic LA, we created an on-site DIY recycling machine where visitors could create their own keychains from the problem we’re working to correct: plastic.

Parley AIR Pledge

We asked the 747 Warehouse St community why they want to protect the oceans. They answered with video statements.

MORE EVENTS

Talks

Parley Talks: UN x Parley

To keep the focus on the oceans in the run-up to COP21, a Parley Talks session and launch event under the title “Oceans. Climate. Life.” was held at the United Nations in New York, on the occasion of the High-Level Meeting on Climate Change convened by the President of the General Assembly.

#PARLEYLIVE: BORIS HERRMANN

Parley founder Cyrill Gutsch connects with sailor Boris Herrmann in the mid-Atlantic to learn more about life and science at sea.

PARLEY X COP21: OCEANS. CLIMATE. LIFE.

Parley Talks held at Les Bains in Paris during COP21 explored the role of the oceans in climate, and why the most pivotal outcome of the conference is not an agreement on climate action, but action itself.

#ParleyLIVE: Xiuhtezcatl Martinez

On International Youth Day, Cyrill Gutsch joins Xiuhtezcatl in a conversation about the past, present and future of environmentalism, and how this generation is changing the narrative on what it means to be an activist.

#ParleyLIVE: Paul Watson

Learnings from 50 years of ocean defense — Captain Paul Watson shares stories and advice from decades of direct action and leadership on the frontlines with Sea Shepherd and Greenpeace.

#ParleyLIVE: Sylvia Earle

Knowledge is our superpower — In the shadow of a global pandemic, Dr. Sylvia Earle marks the 50th Earth Day with a hopeful message for the future of humanity on this blue planet.

#ParleyLIVE: Doug Aitken

Where do we go from here? — Artist Doug Aitken joins Parley founder Cyrill Gutsch to explore art, collaboration and how we can use the current pause to re-evaluate our place in the natural world.

Parley Talks: SYLVIA EARLE

"Her Deepness" Dr. Sylvia Earle urges us to consider the impacts of marine plastic pollution, overfishing, ocean acidification and human-driven changes she has witnessed in the span of just 50 years.