Performance with purpose: adidas running x Parley

THE NETWORKINITIATIVES
Written By Parley
 
 

 Inspired by the beauty of the oceans, three new adidas running shoes made from Parley Ocean Plastic™, plus an invitation to put them to good use 

 
 
 
 

Meet the latest additions to the fleet of adidas performance footwear made from Parley Ocean Plastic™: Parley editions of UltraBOOST, UltraBOOST X, and a fresh colorway for UltraBOOST Uncaged. The new blue colorway is inspired by the hues of the oceans, a tribute to the beauty we are fighting to protect and a reminder of the greater message behind the collaboration and cause.

Each pair represents on average 11 plastic bottles recovered and upcycled from marine environments, and features laces, heel webbing, heel lining, and sock liner covers made from recycled PET material. The collection doesn’t just have a purpose, they deliver the same elite performance with every stride.

This latest milestone in the partnership reflects the long-term adidas commitment to Parley through a mutual focus on eco-innovation and implementation of the Parley AIR Strategy: Avoid virgin plastic wherever possible, Intercept plastic waste, Redesign the plastic economy with new alternatives. It’s not about shoes, it’s about challenging the status quo together, one step at a time.

 
 
 

“The latest additions to the adidas x Parley collection are another step in our journey to creating one million pairs of UltraBOOST from up-cycled marine plastic. As a global brand we have a responsibility to help change the world for the better; these designs reflect our support for a great cause, whilst also delivering the exceptional performance we are renowned for. A powerful combination, which we hope will excite and inspire our global community as much as it does us.”

MATHIAS AMM, PRODUCT CATEGORY DIRECTOR, adidas RUNNING

 

Read the full press release for more details about the shoes’ benefits and features. UltraBOOST Parley, UltraBOOST X Parley, and UltraBOOST Uncaged Parley will be available from May 10 in-store and online at adidas.com/Parley.

 
 
 

 RUN FOR THE OCEANS

 
 

In the week surrounding World Oceans Day 2017 (June 5-11, 2017) we’re teaming up with adidas and Runtastic to host an adidas x Parley Run for the Oceans digital event. Show your commitment to the cause by joining the run then — from wherever you are on this blue planet — and logging some kilometers/miles for the ecosystem that gives us life.

Learn more, get involved, and sign up at adidas.com/runfortheoceans

 
 

#adidasParley

#Runfortheoceans

 
 

READ MORE

 
More from the movement
The photographer who saw glaciers calving in Patagonia and knew that the world had to see it too
The photographer who saw glaciers calving in Patagonia and knew that the world had to see it too

We speak with Avery Schuyler Nunn about her work as an environmental reporter seeking to answer the questions that she had as a kid

Parley AIR: The climate mental health crisis
Parley AIR: The climate mental health crisis

A look at how climate change impacts mental health, who is most impacted by eco-anxiety and how taking action can help you cope.

WHY THIS PHOTOGRAPHER SWAPPED FASHION’S FRONT ROW FOR THE FRONT LINE OF OCEAN CONSERVATION
WHY THIS PHOTOGRAPHER SWAPPED FASHION’S FRONT ROW FOR THE FRONT LINE OF OCEAN CONSERVATION

For our latest In Focus, we speak with Zoë Lower, a photographer with a fine art and fashion background who left that world behind to document the stunning beauty and harsh reality of our oceans.

OCEANS IN SPACE
OCEANS IN SPACE

With a new NASA mission lifting off next week to explore a watery moon orbiting Jupiter, we take a look at five (probable) oceans in deep space.

Meet the designer using mycelium in fashion and interior design to help us understand that death is a part of life
Meet the designer using mycelium in fashion and interior design to help us understand that death is a part of life

Maurizio Montalti is the cofounder of SQIM, a company on a mission to harness the power of mushrooms, collaborating with nature to design a fungal future.

FASHION PHOTOGRAPHER DAISY WALKER ON RETURNING TO NATURE WITH HER NEW BOOK
FASHION PHOTOGRAPHER DAISY WALKER ON RETURNING TO NATURE WITH HER NEW BOOK

For the latest feature in our In Focus series we discuss her new book Guardians & Carers Of The Natural World, a tribute to the majestic beauty of our world.

THE ORGANIZATION USING ARTIFICIAL INTELLIGENCE TO UNLOCK COMMUNICATION WITH THE ANIMAL KINGDOM
THE ORGANIZATION USING ARTIFICIAL INTELLIGENCE TO UNLOCK COMMUNICATION WITH THE ANIMAL KINGDOM

We speak with Jane Lawton, Director of Impact at Earth Species Project, about their work decoding the language of nature using machine learning.

IN FOCUS: Victor Bezerra
IN FOCUS: Victor Bezerra

Rio-based Ocean Uprise ambassador reflects on surviving childhood cancer and finding strength and belonging below the waves.

COMBATING MARINE PLASTIC POLLUTION IN MEXICO
COMBATING MARINE PLASTIC POLLUTION IN MEXICO

Guided by the Parley AIR Strategy, our collaboration with NOAA is tackling marine debris in Mexico on a vast scale.

PUBLIC RECORDS ON WHY UNDERSTANDING YOUR IMPACT IS COUNTERCULTURAL
PUBLIC RECORDS ON WHY UNDERSTANDING YOUR IMPACT IS COUNTERCULTURAL

We talk to the cofounders of a cultural space in New York that puts ecology and the environment at the core of its mission.

SKY HIGH FARM: WHERE FASHION MEETS FOOD IN UPSTATE NEW YORK
SKY HIGH FARM: WHERE FASHION MEETS FOOD IN UPSTATE NEW YORK

Sky High Farm is a non-profit, a regenerative farm, a fashion label and recently, a Parley collaborator.

Meet the designer making luxury fashion from seafood waste AND mushrooms
Meet the designer making luxury fashion from seafood waste AND mushrooms

We catch up with Uyen Tran, who reflects on her upbringing on the coast of Vietnam and time working in New York, foundations that inspired her to launch TômTex with the aim to design the future.

Parley
Previous

The Overview Effect: Zack Seckler’s Aerial Abstracts
Next

Run for the Oceans